It all makes for exciting stuff, presuming you have the patience to wade through a legion of brands you’ve never heard of before. The result is a boom of sorts, which in turn has seen the emergence of boutique Swiss watch brands, independent luxury brands, microbrand diver’s watches, and so much more. Some of them come from a solitary workshop, while others represent modest boutique operations.Įven though the exact concept of a watch microbrand has shifted over recent years, there remains a pervasive spirit of independence along with growing customer demand. Capitalising on the powers of the Internet, a number of these brands maintain direct lines with their customer base, cutting down on overhead in the process. A veritable alternative to big names like TAG Heuer and Rolex, the best watch microbrands, boutique brands, and independent brands play into a variety of modern trends.
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